Heidies’ 15 MB of Fame

Diesel’s Big Brother in Sweeden – two models, Heidi 1 and Heidi 2 (aka The HeiDIES :D), had stolen the new Diesel Intimate collection, kidnapped a guy and then locked themselves in a hotel room for five days.Heidies’s myspace page including some footage here.

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Innovative media

Iata ce mai fac unii ca sa iasa in fatza – trintesc o tigaie uriasa sau ridica masina pe sus. Nu foarte creativ – dar la indemina, iar word-of mouth-ul e garantat. (via Communiquer autrement)

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Puma “Travel Light” campaign

Puma a gasit un mod foarte original de a-si promova noua colectie ‘light weight’, Travel Golf Collection: a agatat articolele sportive din colectie de baloane cu heliu, pe care le-a postat in citeva locuri cheie pentru amatorii de shopping, iar trecatorii puteau sa le ‘culeaga’ gratis. Bine-nteles, campania a vrut sa scoata in evidenta cit…

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Advertising on mobile phones

Recent survey in the US on mobile phone ads found that 90% of respondents were “not at all interested” in receiving ads on mobile phones; on the other hand, more than three-quarters (78%) said a cash incentive would get them to change their minds (big lol here). When given other options short of cold, hard…

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Inca 2 campanii romanesti in Cream!

dupa campania de lansare Vodafone in Romania, iata ca au mai aparut alte doua – este vorba despre proiectul special facut de Gavrila si Asociatii pentru Kia (”mai mult spatiu, mai mult volum” – uitati-va in josul paginii de ziar) si campania impotriva cancerului la sin, dezvoltata de Starcom si Avon (”1 din 8 femei…

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