Blog despre calatorii, pubicitate si alte pasiuni
Diesel’s Big Brother in Sweeden – two models, Heidi 1 and Heidi 2 (aka The HeiDIES :D), had stolen the new Diesel Intimate collection, kidnapped a guy and then locked themselves in a hotel room for five days.Heidies’s myspace page including some footage here.
Am gasit descrierea campaniei pentru Tate Museum – pentru cine nu stie inca despre ce e vorba. Art inspires art, painting inspires music, Epstein inspires Chemical Brothers.. so on and so forth. Insight speculat la fix, si eu am avut o vreme cind le puneam pozelor mele titlurile unor melodii care-mi ramasesera in cap.
Mai multe aici. Deci creatie, media si toate celelalte.Iata si citiva dintre colegii mei de la media care au lucrat la pitch – de fapt sint mult mai multi, inclusiv eu :p. (poza e mai veche, de la lansarea Vodafone, de-aia sint asa veseli).
Tufisuri tunse in forma de cesti uriase de ceai – reclama pentru Lipton Green Tea intr-un parc din Cairo, Egipt. (via advertising for peanuts)
Puma a gasit un mod foarte original de a-si promova noua colectie ‘light weight’, Travel Golf Collection: a agatat articolele sportive din colectie de baloane cu heliu, pe care le-a postat in citeva locuri cheie pentru amatorii de shopping, iar trecatorii puteau sa le ‘culeaga’ gratis. Bine-nteles, campania a vrut sa scoata in evidenta cit…
Recent survey in the US on mobile phone ads found that 90% of respondents were “not at all interested” in receiving ads on mobile phones; on the other hand, more than three-quarters (78%) said a cash incentive would get them to change their minds (big lol here). When given other options short of cold, hard…
Tocmai am primit de la Diana doua exemple asemanatoare cu intrarile romanesti din Cream: prima – un proiect special pentru Fiat Ducato (”you had no idea that it had so much space”), a doua – o campanie sociala facuta de ministerul sanatatii din Brazilia, pro-acceptare a bolnavilor de SIDA (”Aids – prejudice can be cured”). De…